Gin Lin

Brand Manager

• Designed marketing strategy and executed marketing activities for export markets (Asia and LATAM) that align with global brand positioning.
• Organized annual international fairs, including K+J show in Cologne, Germany and provided consultation for 20 distributors for overall marketing strategy, global plans, and local activities.
• Partnered with the sales team to establish a clear and effective channel strategy and trade initiatives for key accounts and retailers.

Sales and Project Manager

• Clients: Carat Media, Estée Lauder Group, Publicis Group, Condé Nast, Fendi, Lululemon, Marie Clarie.
• Converted viable prospects to active Tagnology/ Memopresso users, owning the full sales conversation and negotiation, through to the transition of new clients to the management team.
• Established a unique and competitive product roadmap with development team after analysing the market landscape and clients’ feedback.
• Spearheaded partnership initiatives and fundraising opportunities with clients.

International Business Development Manager

• Clients: FIFA, MEC, Bloomberg UK, Huawei, MiniCooper, Nike, Redbull, Audi, FinnAir.
• Launched the company’s third satellite office in London, UK. Led recruitment, training, and sales generation.
• Developed business strategy for APAC and EU markets while collaborating with HQ to deliver against global business objectives.
• Pitched to 100 clients in the Fashion and Luxury industry as a seminar speaker to introduce and upsell company service and product.
• Built and nurtured partner relations from inbound leads and outbound reach to generate sales and increase awareness of the brand.

Sponsorship Operations Support

• Coordinated China B2B sponsorship sales including setting up meetings, communication, translation and interpretation.
• Developed gifting strategy, dispatch and customization of marketing materials.

Sales and Marketing Manager

• Launched BoBoQ, a German-based tea shop, new retail in the UK, and supervised a staff of 10.
• Organised recruitment and training, supervised operational logistics and budget control, created brand and marketing campaigns.
• Drove 10% sales growth every month and prompted 2 additional locationswithin 6 months.

Marketing Project Lead

Conducted a marketing plan to transform school's public images into a young, international and trustworthy school authority including re-building website, SEO and key visual online.

Project manager and UX designer

Ideated and built a back-end CRM system including personalized e-commerce tool with design and engineer teams.

Marketing Strategist

Created and executed strategic and tactical plans for product launch in Taiwan, organically growing Instagram reach 25% every month.

Influencer Agent

Designed influencer outreach strategy and ensured branded content on influencers’ feeds with approval under tight deadline and budget.

Business Strategist and translator

Developed business proposal, communication and translation for joining a Taiwanese bubble tea franchising brand.